Find the path that fits your practice.

For Surgeons · 08 Pathways

You do medicine. We do marketing.

Services · 12 Disciplines
Want it all? One monthly fee.

Specialist resources for elective medicine.

Resources · Tools · Insight
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For Surgeons · 08 Pathways
01 Take more of your market 02 Stay on top 03 For women surgeons 04 For Marketing Directors 05 Something went wrong 06 Practice transitions 07 Building toward legacy 08 Groups, pharma, hospitals
Services · 12 Disciplines
Monthly Subscription Websites Video Production SEO Paid ads Reputation Management Google Business Profile Social media Email marketing AI search Agents & automation Tracking & Training
Resources
Free Market Report Free Site Speed Test SEO Audit Tool Field Notes Specialty Guides Meetings & Events
Company
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The flagship offer · One subscription · Whole stack

You do medicine.
We do marketing.

A custom plan, phased to handle your biggest needs first, then built into a long-term engine. One predictable monthly fee. One point of contact. No more marketing meetings on your calendar. Web, SEO, paid, social, video, email, GBP, reputation, AI search, under one roof, working in concert.

SERVICE · MONTHLY SUBSCRIPTION
FlagshipWhole stack · One fee
01The overview · How it works

One subscription. The whole marketing function.

Most agencies pick a slice (SEO, or paid, or social) and ignore the rest. The result is a tangle of vendors, overlapping reports, gaps where nothing exists, and invoices the practice manager has to reconcile every month.

The MAA monthly subscription is the whole function. Web, SEO, paid, social, video, photography, email, Google Business Profile, reputation management, AI search positioning, under one roof, on one fee, with one phone number to call when something needs to move. The team learns your practice once and keeps compounding what they learn quarter after quarter.

The result: predictable monthly investment, no surprise quotes, no vendor coordination meetings, no quarter-long onboarding when one piece breaks. You stop managing vendors and start managing outcomes. The work compounds. The bill stays consistent. New locations and doctors absorb at known incremental cost.

Laptop showing a comprehensive unified marketing operations dashboard with KPIs for consults, new patients, cost per acquired patient, total revenue, and a 12-month patient-acquisition area chart by channel
02 · What's included

Every channel.
Every month. One fee.

Most agencies sell pieces. The MAA subscription is the whole function: every channel, every team, every workflow your practice needs to keep showing up in search, social, AI, and the doctor's inbox. Here are the six core disciplines that come standard.

Marketing director presenting 'Q3 PERFORMANCE: EXCEEDING TARGETS' at an annual stakeholder review to a packed room of doctors and executives, two upward-trending bar charts on screen
Annual stakeholder review · Prepared, every meeting
01

Website & SEO.

Site refresh or rebuild, technical fixes, page-speed work, schema, service-page depth, AI search positioning. Top 1% on the things Google and AI now read, without the every-three-years redesign panic.

02

Google Business Profile + reviews.

Profile rebuilt and dialed in for your metro. Review automation that takes a practice from one or two reviews a month to twenty-plus. The single biggest local-ranking lever, run on autopilot.

03

Content, video & photography.

Phone clips you send become Reels, YouTube pieces, GBP Posts, blog posts, email features, all deployed across every channel. We shoot with you when it makes sense, or source vetted local pros and influencers when it doesn't. One asset, eight platforms.

04

Paid ads & lead conversion.

Paid media that ties to actual bookings, not vanity clicks. Lead-conversion systems that catch the expensive lead before it dies on hold. Every dollar of spend tracks to a real outcome.

05

Email + patient communications.

Newsletter, win-back sequences for dormant patients, birthday and procedure-anniversary touches, event invitations. Wired into your existing patient management system, minimum disruption, maximum success.

06

AI agents & automation.

AI search positioning so you show up in ChatGPT, Perplexity, Gemini, and Google's AI Overviews. Agents and automations handling the busy work so your team stays clinical. The infrastructure that compounds in the background while you sleep.

03 · How the subscription works

One subscription.
Three phases.

A custom plan, sequenced to handle your biggest needs first. Phase 1 fixes what's broken and produces quick wins. Phase 2 builds the foundation. Phase 3 runs the long-term engine. Predictable monthly investment the whole way.

1
Phase 1 · Quick wins

Phase 1 · Fix what's broken.

The first stretch. We unlock the high-leverage moves that pay off immediately and demonstrate competence before the slower work starts.

  • Google Business Profile rebuilt and optimized, usually the single biggest lever
  • Review velocity system that takes you from a couple reviews a month to twenty-plus
  • Citation audit and cleanup across the 30-50 directories most practices have lingering
  • Social cleanup, handles, bios, dormant content reposted, posting cadence set
  • Doctor bio refresh across Healthgrades, Vitals, RealSelf, and the rest
  • Vendor and society citations Google reads, Allergan tier, Galderma, BBB, affiliations
Start with the wins
2
Phase 2 · Foundation

Phase 2 · Build the foundation.

The slower work. It doesn't move the needle next week, it moves the needle for years.

  • Website rebuild or refresh, mobile-first, schema, Core Web Vitals, deeper service pages
  • SEO foundation, technical audit, on-page optimization, internal linking, content gaps
  • AI / AEO readiness so you show up in ChatGPT, Perplexity, Gemini, and Google AI Overviews
  • Call tracking across every channel, so every patient ties back to a source
  • Reporting infrastructure, one dashboard that ties marketing spend to actual revenue
  • Asset library inventoried, organized, captioned, ready to deploy
Build the engine
3
Phase 3 · The long game

Phase 3 · The engine runs.

The steady-state work. Not dramatic month to month, but the compounding is what separates long-term MAA practices from the ones that hire and fire agencies every 18 months.

  • Content engine producing across the channels that matter for your practice
  • Social media run with a real production layer on your voice
  • Email program, newsletters, win-back, VIP, anniversary touches
  • AI agents and automations handling the busy work in the background
  • Ongoing SEO, refreshes, new pages, citation maintenance, ranking defense
  • Quarterly competitive benchmarking so you stay aware of local moves
Run the long game
04 · One asset. Every platform.

One content asset.
Every platform that matters.

A phone clip you send becomes a Reel, a YouTube cut, a GBP Post, a blog piece, an email feature. Built once. Deployed everywhere it earns its keep.

01

Website blog

Authority, SEO, dwell time

Long-tail organic traffic for years

02

Email newsletter

Warms the existing list

Cheapest channel — converts

03

Google Business Profile Posts

Local Google ranking signal

Directly impacts map pack

04

Instagram

Reel + grid + Stories

Where prospects research

05

Facebook

Older demographic

Still converts boomer-era buyers

06

YouTube

Long-tail SEO + AI search source

YouTube is now an AI search input

07

TikTok

Cold reach, new demographics

The youngest patient pipeline

08

LinkedIn

Peer, vendor, referral channel

Underused by surgeons. High signal.

Now booking 2026 · Available today

See if the subscription fits your practice.

A 30-minute call. We look at where your marketing is today, what would change inside the first 90 days on the subscription, and whether the math actually works for your practice. No fluff, no hard sell, just plain answers.