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For Surgeons · 08 Pathways

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For Surgeons · 08 Pathways
01 Take more of your market 02 Stay on top 03 For women surgeons 04 For Marketing Directors 05 Something went wrong 06 Practice transitions 07 Building toward legacy 08 Groups, pharma, hospitals
Services · 12 Disciplines
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Persona 05 · Crisis · Triage line open

Something went
very wrong.

Site down. Rankings gone. Reviews under attack. Old agency disappeared with the passwords. We've seen every one of these. We've fixed every one of these. Call the triage line, a real human, fast.

CRISIS · TRIAGE LINE OPEN
05
CrisisTriage line · We pick up
01The overview · We got this

Breathe. It's almost always recoverable.

The phones stopped. Rankings collapsed. Reviews under attack. Old agency disappeared with the passwords. The chaos always feels worse than the damage.

You're not the first. Every pattern we see, we've seen before, and most of it is recoverable. The panic in hour one is almost always bigger than the actual problem.

We pick up. We diagnose. We tell you the truth: what's broken, what's recoverable, and how fast. Then we fix it. Calm. Fast. Structured.

Movie-poster portrait of an MAA emergency-response paramedic in branded jacket holding a ruggedized laptop and emergency radio, standing in a hospital corridor with red emergency lights and out-of-focus medical staff behind him. Title bar reads 'CRITICAL RESPONSE'.
02 · The crisis patterns

We've seen every one of these.
We know what to do.

Seven patterns cover almost every call we get. None are exotic. All are recoverable. You don't need to know what's wrong, you need someone on the line who does.

Three emergency technicians in black MAA-branded uniforms performing an emergency procedure on an open laptop on a surgical table, defibrillator paddles labeled MAA over a screen showing 500 SERVER ERROR. Wall monitor displays TRAFFIC -30%.
Code Blue · We're already in the room
01

Google Business Profile suspended.

Map Pack listing gone overnight. Inquiry calls collapse. We've handled the appeal and reinstatement many times.

02

Manual Google penalty.

A vendor cut corners and Google dropped the hammer. Cleanup, disavow, reconsideration, we run the full recovery.

03

Google algorithm update drops traffic.

Overnight you lost 30–70% of organic traffic. Nothing you did changed, Google's ranking system did. It happens a lot. We diagnose the hit and rebuild ranking inside the new rules.

04

Agency went dark with the keys.

No passwords. No access. No vendor returning calls. We've untangled every kind of vendor-divorce, usually faster than you'd expect.

05

Negative review storm.

Coordinated one-stars overnight. Rating tanks. Bookings stall. We run the response, the removal process, and the legal coordination when it's needed.

06

Domain, DNS, or ad-account meltdown.

Domain lapsed. SSL expired. Ads suspended. Email broken. Most of these are fixable inside hours once we have access.

07

Hacked or virus-injected site.

Browser warnings. Hosting suspended. Spam links everywhere. Quarantine, clean, restore: back online fast.

03 · Get a head start

While you're picking up the phone,
start gathering this.

We're going to need access to move fast, and the practice owner is usually the only one who can authorize it. Don't wait for the call. The faster we get in, the faster the bleeding stops.

Website & hosting
  • WordPress (or CMS) admin login
  • Hosting account: WP Engine, Kinsta, GoDaddy, etc.
  • SFTP / SSH credentials if you have them
Domain & DNS
  • Domain registrar: GoDaddy, Namecheap, Network Solutions
  • DNS or Cloudflare account
  • Email host and MX records
Google properties
  • Google Business Profile (owner email)
  • Search Console
  • Google Analytics & Tag Manager
Ad accounts
  • Google Ads
  • Meta Business Manager (Facebook + Instagram)
  • Any other paid platforms currently running
Reviews & directories
  • Yelp business owner login
  • Healthgrades, RealSelf, Vitals
  • Specialty directory accounts
People & vendors
  • Every vendor with current access
  • Former employees who had logins
  • Any agency or freelancer in the last 24 months

Don't have it all? Call anyway. We can usually recover access from registrars, hosting companies, and Google with proof of ownership, but the more you bring, the faster we move.

04 · What we bring to a crisis call

Real capacity. Real experience.
Real fast.

Most agencies aren't built for this. Here's what we bring to every triage call, earned over years of fires already put out.

01

Available. Fast. Real human.

Calls get a real diagnostic conversation in minutes, not a ticket queue, not a Monday-morning callback.

Crises don't wait for business hours, and neither does the triage line. A calm, competent voice on the call is half the recovery. The panic stops the moment you're talking to someone who's seen this before.

Wide cinematic shot of three MAA crisis-response specialists in a dim war room at multiple monitors, red alerts on every screen: MANUAL PENALTY APPLIED, TRAFFIC DOWN 87%, 404 ERRORS, declining traffic chart
MAA won't let this happen to you
02

We know the appeals path.

Years of working the Google, Meta, and hosting support systems, we know which lever to pull, in what order, with what evidence.

Reinstatement appeals, policy disputes, hosting escalations, DNS and security emergencies: we've filed them, worked them, and gotten outcomes. The right paperwork in the right place beats panicked emails every time.

Vertical close-up of a smartphone glowing vivid green in a doctor's steady hand, the screen reads SITE CLEAN, infection removed, malware cleared, indexing restored. The moment the crisis ended.
Site clean · The notification you've been waiting for
03

Specialists for every kind of fire.

Different crises need different experts. We have the bench, and we know who to call when.

  • Security and malware cleanup
  • Penalty and reinstatement specialists
  • Hosting and DNS recovery
  • Legal coordination for review attacks and defamation
  • Off-hours technical talent when the fire doesn't wait for morning
A long bench filled shoulder-to-shoulder with MAA crisis specialists, hackers, SEO veterans, security analysts, hosting engineers, headset-wearing support, code-warriors with laptops, the deep bench you call when it's bad
Specialist intervention · The bench shows up
04

We've done this. A lot.

Every pattern on this page is one we've worked through before, usually more than once.

Suspensions reinstated. Penalties reconsidered. Hacked sites cleaned. Review attacks navigated. Emergency rebuilds when the original was past saving. Experience is the shortcut, and we have a lot of it.

Search Console-style analytics dashboard glowing red and orange on a laptop in a dim office, clicks line graph plunging off a cliff, impressions down 84%, manual action applied, rankings heatmap turning red. The moment the doctor sees how bad it is.
Cliff dive · The dashboard moment that starts the call
05

The truth, fast.

Honest diagnosis from minute one, even when it's hard to hear.

Sometimes it's "two weeks, fixable." Sometimes it's "60–90 days, with a revenue hit." Sometimes it's "plan a rebuild in parallel." You don't need to be coddled. You need a calm adult telling you what's real, fast.

Three calm MAA specialists at a wall of monitors showing recovery in green, a traffic graph reversing upward, a Google manual action marked RESOLVED, a Google Business Profile REINSTATED confirmation, indexing restored, the quiet victory after the fire
Recovery confirmed · The graph turns the other way
05 · The triage process

Three phases.
Calm. Fast. Structured.

Three phases, every time. Stop the bleeding. Diagnose what broke. Execute recovery. We don't panic, lecture, or upsell during a fire.

1
Triage · First 48 hours

Phase 1 · Stop the bleeding.

First 24–48 hours. Damage contained, access secured, panic replaced with a plan.

  • Triage line answered fast, real human, not a queue
  • Site back online, accounts locked down
  • Compromised passwords reset, vendor access revoked
  • Backups pulled from every source
Start triage
2
Diagnostic · 24–72 hours

Phase 2 · Diagnose what broke.

24–72 hours. Forensic audit, plain-English answer: what's recoverable, what's not, how fast.

  • Search Console: penalties, security warnings, indexing
  • Site scan: injected content, vulnerabilities, malware
  • Google Business Profile and citation audit
  • Ad-account review for policy or access issues
  • Honest assessment, no jargon, no hedging
Get the diagnosis
3
Recovery · Days to weeks

Phase 3 · Recover & re-stabilize.

Days to weeks. The recovery plan runs end-to-end until you're back to clean operations.

  • Reinstatement appeals filed and worked
  • Clean restore, malware removal, injected content cleared
  • Disavow + reconsideration when needed
  • Parallel rebuild on a new domain if the original is past saving
  • Monitoring back on, next incident caught in hours, not weeks
Start recovery
06 · The recovery timeline

From the first call to back to normal.

Every crisis is different. The recovery shape is consistent, first hour to back-to-normal.

Hour 1
First call
You call. We pick up. By the end of the call, panic is replaced with a plan and a realistic timeline. No commitment required.
Day 1
Stop the bleeding
Access secured. Site back up. Compromised accounts locked, vendor access revoked, backups pulled.
Days 2–3
Forensic diagnosis
Forensic audit across site, search, GBP, citations, and ads. Honest assessment in plain English with a realistic recovery curve.
Week 1–4
Recovery execution
Appeals filed and worked. Clean restores. Disavows submitted. Critical assets rebuilt when the originals are past saving.
Weeks 4+
Verify and stabilize
Rankings, traffic, and bookings verified back to normal. Monitoring back on, next incident caught in hours. Optional handoff to ongoing care.
07 · Why people call MAA when it's bad

You're not the first.
It's almost always recoverable.

01

We've seen this before.

The patterns repeat, and so does the playbook. You're not uniquely cursed and the practice isn't ruined. First 30 minutes is just figuring out which pattern you're in.

02

We know the appeals path.

Years working the Google, Meta, and hosting support systems. The right paperwork in the right place beats panicked emails every time And recoveries move much faster when someone knows the path.

03

The truth, fast.

No false hope, no false alarm, no upsell during a crisis. Honest diagnosis from minute one.Two weeks, 60–90 days, or rebuild in parallel, whichever it is, you'll hear it plainly.

Now booking 2026 · Available today

Call the triage line. We pick up.

Doctor, marketing director, office manager, whoever's holding the phone, call us. First call is free. No commitment.We'll diagnose what's broken, what's recoverable, and how fast, plainly.