Paid ads done right are the fastest way to fill open consult slots. Done wrong, they're the biggest single waste in elective medicine marketing. Most agencies report on clicks because clicks are easy. We report on cost per actual booked consult, because that's the only number you care about. You do medicine. We do the math.
We run Google, Meta, YouTube, and the emerging AI platforms with full medical-compliance discipline, because one ad account suspension can cost a practice months of revenue. We track every dollar from click to form to call to consult to procedure. And we'll tell you honestly when paid is the right move and when fixing your reviews or your website first will produce better results.
Our pay structure doesn't change whether you spend more on ads or less, so the recommendations are honest. We push when pushing makes sense, we pull back when it doesn't, and the only metric we lead with is cost per real patient acquired.
Clicks are vanity. Form fills are vanity. We track the actual butt-in-the-chair number, by procedure category, with full funnel attribution. That's the only number your accountant cares about, so it's the only number we lead with.
Google's and Meta's medical advertising policies are strict and constantly changing. We stay current on every update, review every creative before launch, and prevent the suspensions that wipe out practices that hire generalist agencies.
Paid traffic to a broken page is wasted money. We engineer the landing page to convert the specific audience your ad is targeting: clean mobile flow, the right proof points, fast load, friction stripped out.
Most accounts burn budget on searches that will never book. We build the negative keyword discipline that keeps your spend on the queries that actually produce patients and starves the ones that drain you.
When a competitor bids on your doctor's name, prospects searching for you see them first. We hold that ground for you so the patients searching for your name actually find your practice.
Spend more when more spend pays back. Spend less when the funnel is saturated. Pause entirely when something upstream is broken. Our subscription model removes the commission conflict most agencies have, so the advice you get is genuinely on your side.
We don't launch campaigns until we know what's working, what's broken upstream, and whether paid is actually the right move for your current state. Honest assessment first, real campaigns second, transparent reporting every month after.
Week one is an audit of your current ad accounts, your conversion tracking, your landing pages, and your follow-up systems. Sometimes the honest answer is don't add spend yet, fix the leak first. We tell you either way.
Weeks two through four we build or rebuild the account structure, wire conversion tracking from click all the way to procedure completion, develop creative that passes medical-advertising review, and launch the campaigns. Live by week four to six.
Monthly reporting on cost per acquired patient, channel return on spend, conversion rates by funnel stage. Quarterly campaign review and budget recommendation. We tell you when to scale up, when to reallocate, and when to pause.
If you're already spending on Google or Meta, we'll review your accounts and show you what's actually working, what's burning budget, and whether your tracking is even capturing what you think it is. No commitment. Most practices learn something on this call they didn't know about their own spend.